Keeping up with Industry: Understanding the Evolving Professional Communication Needs in Asia

The Asian workplace is a dynamic environment with ever-evolving contexts and fast-paced changes (Du-Babcock & Bhatia, 2013; Tonby et al., 2020). Asia has also been mistakenly viewed as one market with one context and culture when in fact it is diverse and distinct in each country an region (McCorkindale et al., 2021; Du-Babcock, 2018). Professional communication in these Asia markets should not only be personalised but also localised and constantly updated. This creates an exciting opportunity for educators designing and teaching professional communication courses to consider the most relevant and important principles during the curriculum design and for faculty to consider how they would facilitate discussions that stimulate active learning and critical thinking (Boyer, 1990). There is, hence, a need to consider how professional communication specialists can keep up with industry changes, shifting communication needs and evolving expectations of the Asian workplace to inform curriculum design and teaching (Al-Musalli, 2019; Winchester-Seeto & Piggott, 2020) and how professional communication faculty can deepen and refresh their disciplinary, subdisciplinary and interdisciplinary understanding in the backdrop of evolving Asian business contexts. This conceptual paper uses the scholarship of discovery, integration, application and teaching (Boyer, 1990) as a framework to suggests ways in which professional communication specialists can continually develop their understanding of the professional communication discipline in the context of Asia. Insights drawn could potentially contribute to the professional development of faculty which will in turn have an impact on curricula that prepare students for communication at the workplace.

2025-10-10

What Assertive Communication Means for Gen Z and Why Do They Need the Skills?

Professional communication skills courses are developed with the intention to prepare students for the workplace. To ensure and enhance relevance and workplace readiness, theoretical frameworks on situated learning (Brown et al., 1996), and deliberate design and practice-based learning (Boud, 2016) are consulted in the design of communication courses and workshops. This reflection will share anecdotal observations from a professional communication course and a workplace communication workshop on assertive communication. The focus on assertive communication in the context of workplace interaction is based on the principles of situated learning. The workshop expands on a component from a semester-long professional communication course, and the observations on students’ perceptions about assertiveness are consistent in the course and workshop. This reflection considers the reasons behind students’ perceptions of assertive communication by referencing a recent survey finding on Generation Z (Gen Z)’s predispositions. Through insights gained from the finding and feedback from workshop participants, I plan to incorporate scenarios more relatable to Gen Z’s concerns in my content. These include expanding the range of topics for difficult conversations to include issues like advocacy and work-life balance. Additionally, in-person role-play practices can also be continued on a generative AI platform after a workshop, to provide an alternative for online learning as an extension of classroom engagement.

2025-10-10

Beyond the University: The Importance of Internships to Bridge the Gap for English Majors in Professional Communication

This longitudinal study explores the efficacy of an internship program designed for English majors, with the goal of enhancing students’ professional competencies through a seamless integration of academic learning and practical experience. The study aims to strengthen the connections between academia and the business community, thereby improving students’ readiness for the competitive job market. By employing a triangulated mixed-methods approach, we collected both quantitative and qualitative data to capture the multifaceted impact of the internship experience from various stakeholder perspectives. The findings indicate that host supervisors expressed overall satisfaction with interns’ performance, while qualitative data revealed that interns demonstrated readiness for employment, showcasing strong potential in career-related contexts, especially within Asian markets. However, the feedback also highlighted areas for improvement, such as the need for interns to refine their decision-making skills and adopt a more professional demeanor. The study concludes that the internship program has a profound and transformative impact on students’ learning experiences, facilitating the practical application of communication theories and enhancing business efficiencies. These insights provide critical frameworks for future curriculum development, highlighting the transformative potential of experiential learning in bridging the gap between education and professional practice.

2025-10-10

Equipping Language Teachers with the Digital Literacy to Support Student Learning in and Beyond Classrooms

As digital technologies continue to evolve and improve, and the range of language learning resources available continues to expand, it becomes more important that language teachers possess both the digital literacy to effectively incorporate these technologies into their teaching practices to facilitate language learning within and beyond the classroom. However, evidence suggests that teacher training programmes do not uniformly provide satisfactory levels of training on Computer Assisted Language Learning (CALL), resulting in teachers lacking the digital literacy, and consequently, the inclination, to make CALL a meaningful part of their classroom activities, and research is needed on how to remedy this issue. The main aim of this study was to design, implement, and evaluate a CALL intervention among a cohort of Teaching English to Speakers of Other Languages (TESOL) students. This involved a questionnaire to determine initial CALL knowledge and practices, and then a 4-week intervention, which was evaluated through thematic analysis of semi-structured interviews. Analysis revealed that while integration of CALL is limited through lack of knowledge and training, students increasingly see CALL literacy as a central professional responsibility, and they reported that the intervention had improved both their knowledge of CALL and their ability to find and evaluate resources. These findings indicate that short-term CALL literacy interventions can be effective in equipping language teachers with the resources to support their own learners in employing CALL both inside and outside the classroom.

2025-10-10

Rethinking Oral Communication Materials: Learner-Informed Coursebook Design in EFL Higher Education Contexts

English oral communication is an essential skill for students’ academic achievement and social integration. Despite its pivotal role in facilitating academic participation and enabling engagement in global contexts, it remains insufficiently prioritized within general English curricula across expandingcircle higher education systems. This study presents empirical evidence from the development and evaluation of a learner-informed oral communication coursebook designed to address the functional and sociolinguistic needs of Thai university EFL students. To address this gap, the study employed a mixed-methods design guided by the ADDIE model. Data were collected through a needs analysis involving 145 undergraduates and focus group interviews with 12 experienced instructors, aiming to identify learners’ necessities, lacks, and wants in language function, linguistic competence, and sociolinguistic awareness. Findings revealed a significant mismatch between students’ perceived competence and the importance they attributed to key communicative functions, including expressing opinions, persuading, and giving suggestions. Instructors highlighted the need for communicative strategy training and the use of contextualized content to support student interaction. These insights informed the design of a six-unit coursebook, which was subsequently evaluated by five ELT experts using a structured rubric. Expert evaluations using a structured rubric yielded high ratings (M>3.25) across all five pedagogical dimensions (i.e., learning objectives, content, activities, design, and assessment), with particular strengths in task authenticity, alignment with communicative goals, and inclusion of diverse English varieties. The study contributes a replicable model for localized, needsresponsive materials development that integrates Global Englishes and learner-driven content. Pedagogically, it offers implications for curriculum designers aiming to promote real-world oral communication skills in EFL higher education contexts.

2025-10-10

The Lasting Effects of Teacher Education for Global Englishes Language Teaching: An Ethnographic Case Study

Global Englishes Language Teaching (GELT) was developed as a pedagogical framework to prepare students for using English with socioculturally diverse English users. Implementing GELT requires teachers to reevaluate their classroom practices and redesign pedagogy to prepare students to use English in the globalized world where multilingualism is the norm. Teacher education plays a vital role in equipping teachers with the necessary knowledge and skills to implement GELT. Previous studies on teacher education for GELT (TE-GELT) have sought ways to educate teachers about GELT, but they were primarily short-term (16 hours to 4 months). Thus, this study fills a research gap by exploring the lasting effects of TE-GELT on a teacher’s classroom practices through a longitudinal study. Using an ethnographic case study design, the teacher was observed for one academic year (120 hours), triangulated with interviews (6 hours), and artifacts. Informed by language teacher cognition theory, the findings revealed that TE-GELT could help develop the teacher’s adequate knowledge and skills to implement GELT; however, classroom practices remained oversimplified, superficial, and had a partly inclusive application of the GELT framework. The findings suggested that TE-GELT, with the content-focused approach alone, might not be adequate to create lasting effects on teachers’ classroom practices.

2026-07-16